Author: Heather Richman

13 Mar ‘25

digital marketing for nonprofits

The Ultimate Guide to Digital Marketing for Nonprofits

13 Mar ‘25

In: Marketing, Nonprofit Resources, / By: Heather Richman / 0 Comments

Introduction Your nonprofit has a mission worth shouting from the rooftops—but is your digital megaphone working? Effective digital marketing for nonprofits can be the difference between whispering and amplifying your impact....

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10 Mar ‘25

freelance website designer

Why Hiring a Freelance Website Designer Could Be a Great Business Decision

10 Mar ‘25

In: Branding & Visual Design, Web Design & Development, / By: Heather Richman / 0 Comments

Your website speaks volumes before you ever say a word to potential customers. That crucial first impression can either open doors or close them instantly. While freelance website designers offer...

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28 Feb ‘25

why does brand recognition help businesses

Why Does Brand Recognition Help Businesses?

28 Feb ‘25

In: Branding & Visual Design, Business, / By: Heather Richman / 0 Comments

We all know the saying, "Don't judge a book by its cover?" Well, in the business world, that's exactly what people do! Your brand is the face of your...

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3 Dec ‘24

Marketing Strategies for 2025

Marketing Strategies for 2025: Crafting a Plan for the Future

3 Dec ‘24

In: Marketing, / By: Heather Richman / 0 Comments

As we step closer to 2025, the marketing landscape continues to evolve at breakneck speed. New technologies, shifting consumer behavior, and algorithm changes mean organizations of all kinds need to...

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18 Nov ‘24

Key Elements of a Successful Website Redesign - A Case Study

Key Elements of a Successful Website Redesign – A Case Study

18 Nov ‘24

In: Case Study, Marketing, Redesign, Web Design & Development, / By: Heather Richman / 0 Comments

RIPE recently redesigned a website for a high-profile Los Angeles County department and all parties involved declared it a shining success. As the Creative Director at RIPE (a Los Angeles-based...

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25 Jun ‘18

6 Benefits of Nonprofit Branding

25 Jun ‘18

In: Branding & Visual Design, Los Angeles, Marketing, Nonprofit Resources, / By: Heather Richman / 0 Comments

It might seem like the words "nonprofit" and "branding" don't belong in the same sentence. After all, shouldn't nonprofits be entirely focused on their mission and serving their constituents? And,...

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14 May ‘18

Everyday Nonprofit Branding – It’s fun to stay at the YMCA

14 May ‘18

In: Branding & Visual Design, Case Study, Inspiration, Marketing, Nonprofit Resources, / By: Heather Richman / 0 Comments

I've been taking my daughter to swim classes at our local YMCA over the past few months. As an incessant visual communications person (even on my weekends as...

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10 May ‘18

United State of Women Summit – A Ripe Recap

10 May ‘18

In: Marketing, Branding & Visual Design, Case Study, Inspiration, Los Angeles, / By: Heather Richman / 0 Comments

Ripe Media was honored to be one of the exhibitors at this year's USOWS in Los Angeles. It was equally humbling and invigorating to be among the most...

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10 Jun ‘15

Explorations in Daily Design & Marketing Follies

10 Jun ‘15

In: Branding & Visual Design, Business, Los Angeles, Marketing, / By: Heather Richman / 0 Comments

As a Creative Director, out in the world, I’ve developed a habit of perpetually taking in and subconsciously redesigning or rethinking almost all that I see. Often I come across...

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26 Oct ‘12

Landing pages & why graphic designers should give a hoot

26 Oct ‘12

In: Branding & Visual Design, / By: Heather Richman / 0 Comments

In  the hierarchy of overall respect in the design world, landing pages would probably be near the bottom with our friends the blinking "buy now" button and the mailing labels...

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