When branding a nonprofit organization, it's critical to consider how donors and volunteers will connect with your concept. Your brand should squarely reflect the vision and direction your organization intends...
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If your business has ever engaged in marketing efforts of any kind, you'll know how difficult it can be to stick to a strategic, consistent stream of marketing content. Sort...
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It doesn’t take much to find a bad agency. In a town like LA, media firms are all around us. You’ll be able to recognize some of the questionable ones...
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One of my favorite quotes about planning is "If you fail to plan, you plan to fail." That might sound a bit harsh, but there are times when, in hindsight,...
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With Lebron coming to town, Los Angeles is one of the biggest hype-centers in the nation. From Hollywood, to niche eateries and shops, as well as unrivaled sports teams,
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A website is of very little value if it doesn't get much traffic. The "if you build it, they will come" mentality has never worked. The best marketing strategies for...
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I heard a question asked recently about whether or not SEO for nonprofits is necessary. The simple answer is: absolutely YES! And if that doesn't quite convince...
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It might seem like the words "nonprofit" and "branding" don't belong in the same sentence. After all, shouldn't nonprofits be entirely focused on their mission and serving their constituents? And,...
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Want to increase web traffic in just a few months? Follow this SEO strategy to do just that. Your web design project will be glad you did! MONTH 1: Onboarding, Site...
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I've been taking my daughter to swim classes at our local YMCA over the past few months. As an incessant visual communications person (even on my weekends as...
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