If a brand exists online, but nobody clicks on its results in a Google search, does it make a sound? This is the age-old question for marketers working to build...
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Seek and ye shall find. But you need to let yourself be found. Search engine optimization makes and breaks small businesses. If you can produce search engine-friendly content, your business will...
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Over 30% of people click on the first link they see in a Google search. This is why SEO and PPC are so important in business. Either one of them...
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The internet is a busy place with well over one billion websites! Thankfully, you're not competing with every one of those sites. No matter what your business is,...
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With the recent movement of consumers going online, it is now more important than ever to build your business's online presence. Merely having a website is not enough anymore, with so much...
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There are over 400 million active websites. Of those, several hundred thousand, at least, are probably selling similar services or targeting similar clients to you. So how do you get the...
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With 85 percent of customers using the internet to find local businesses, it shouldn't come as a surprise that small business owners are investing in digital marketing more than...
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As search engine algorithms evolve, so must marketers. This dynamic landscape changes so quickly and so often that current SEO efforts from a year ago may now be entirely old-fashioned. The...
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As a business, you pay heavy attention to both your online and offline marketing tactics in order to build your brand. They're both vitally important. But in an ever-growing digital world,...
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95% of small businesses plan to increase spending on digital marketing this year. Before you start increasing your budget, however, it's important to consider where you plan on spending that...
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