How to Create a Landing Page That Actually Converts

20 Apr ‘21

In: Marketing, / By: Ripe Admin

Creating a landing page isn’t a complex job. However, the real work comes in optimizing your landing page so that it actually converts. Unfortunately, this is where most marketers hit a brick wall.

Quite frankly, creating a page that converts isn’t rocket science, but it’s harder than you think. The page must appeal to your customers and give them exactly what they want. If it doesn’t, you can kiss your much-anticipated conversions goodbye.

Creating a landing page that leads to conversions can get a little overwhelming. If this describes your situation, then you’re in the right company. Here, we’ll be discussing a few ways to create a page that actually converts.

What Is a Landing Page?

A landing page is a webpage on your website that specifically talks about a particular product, service, campaign, or sale. The page is arrived at organically through a search engine search or links in marketing emails. The primary purpose of a landing page is to convince the user to take action, which leads to a conversion.

How to Make a Landing Page With Maximum Conversions

Now that you know what a landing page is, it’s time to look at how you can create a landing page with a high conversion rate. Here are a few page ideas for doing just that.

Start With a Compelling Header

To get off on the right foot, make sure you have a compelling header. The header is the first thing your users see when they click on that link. As such, you need to create a persuasive header that will leave them yearning for more.

Apart from making it compelling, also make sure your heading is clear and unambiguous. You don’t want to confuse your customers from the get-go. Also, avoid being overly clever; it can be a bit too much for some customers.

If you want a killer title, make sure it’s compelling, simple, clear, and unambiguous. Once you have the header down pat, you can move to the body of your landing page body.

Let Your Ad Copy Align With Your Header

You probably use ads on social media or Google Ads to get the word out. It is very effective, but only if you align your ad message with your page header. This means that what is on the ad should relate to the header on the landing page.

If it doesn’t, it might confuse the user, and they’ll leave the page, which equals zero-conversions. You should be extra careful, especially if you use responsive ads. Sometimes the ad title and description might be completely off from your page header.

Don’t Forget the Value Proposition

A value proposition is what makes you unique from your competitors. You have to sell your value proposition for the user to even think about paying you any attention. Find a way to incorporate your value proposition into your concise copy.

However, make sure you don’t mention any competitors. Doing so is only drawing attention to them, even if you’re downplaying them. Remember, any publicity is good publicity.

Use Relevant Images

Designs vary, depending on the target audience. However, what’s common with all designs is the use of images. Take advantage of the extra space after your copy by adding a few relevant images to your landing page.

The right images improve the user experience and strengthen your message. That way, you can capture the mind and hearts of your users at the same time. There are plenty of online resources like Flickr, where you can get images to include in your landing page.

However, make sure you only use images that relate to your landing page. Irrelevant images only show unprofessionalism and may paint the wrong picture. Also, use images sparingly because too many images may hurt your page’s loading time.

Include Testimonials or Reviews

Positive reviews and testimonials are one way to let the users know they’re in the right hands. Testimonials are first-hand experiences of other customers with your product or service. They are the social proof your users need to take action.

Add a few testimonials near the bottom of your page to reassure your visitors. Try to make them as unobtrusive as possible so that they don’t divert attention away from the leads.

Also, make sure you use real testimonials because most people have an eye for spotting fake testimonials. Pick the right testimonials, and they could even boost your SEO.

Check Your Grammar

Grammar and spelling must be flawless to get the conversions you want from your landing page. Poor grammar and spelling are a direct shot to your credibility. That’s why you need to go over your copy before you post it on the world wide web.

There are helpful grammatical tools like Grammarly that will ensure your grammar is up to standard. Also, try to use short, concise sentences to reduce the probability of errors.

Use Short Forms

Sometimes you can use your landing page to capture lead information. If that’s the case, you’ll need to have a lead form to do so.  Try to keep your forms short and don’t ask for too much information for the best results.

All you need are the user’s name, email address, and company information, if necessary. Asking for too much may deter the user from filling the form.

Make Sure Your Design Elements Align

How your design elements align determines how users will process your landing page. Your page should lead seamlessly from the header to the body and finally to the call to action. A jumbled-up landing page may confuse the users and reduce conversions.

Create a Page That Converts

The information above should suffice to help you create a landing page with maximum conversions. Remember, it takes a lot of work to create a landing page that converts. So, roll up your sleeves and get to work.

Creating a landing page that converts is much easier with the right digital marketing partner. Contact us today if you need help optimizing your landing page for greater conversions.

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