How to Use Social Media to Increase Your Website Traffic

11 Aug ‘20

In: Branding & Visual Design, / By: Ripe Media

Why do a majority of businesses use social media as part of their marketing strategy? It’s simple — social media has a wide audience and it’s easy to set up an account and share what you do. These platforms help you build your brand and stay connected.

You can increase web traffic by simply promoting your business on different platforms. You’ll get to increase your market reach, expand your international market, and reduce your marketing costs.

Not sure how? We’re here with a few steps to follow. Read on and discover more:

Which Social Media Platform?

Social media is the cheapest platform to share your content with a big audience, but where should you share?

The largest platform with at least 2.6 million monthly users is Facebook. On Facebook, it’s able to reach your exact target audience with paid advertisements.

Twitter is a great platform to share news, updates, and other information immediately. Text-based tweets work best rather than images and videos. 

Instagram is the platform if you want visual media. It has a billion users it’s the best platform for visual content like infographics.

LinkedIn is the go-to business platform, it’s the ideal platform for editorial content. Pinterest is great at driving sales up too.

That’s due to its 291 million monthly active users.

Who Is Your Target Audience?

Identifying your target audience helps in your strategy to drive your traffic higher. Your business will direct its resources for those customers. It will raise the potential for sales growth, and interest in your website and what you do.

If your target audience is in their 20s to 30s, it’s best to use Facebook. If your audience is less than 50 years old, go for Twitter. For audiences with ages 30 to 40 and are working professionals, try out LinkedIn. 

Of course, your best choice is to join more than one social media platform. The problem is you need to maintain and manage all your social media as well as your website. This is where tools like HootSuite come into play.

How on Using Social Media to Increase Web Traffic

Found a great platform to focus your efforts on? That’s great but what comes next? To get you started, here are ten important steps to increase web traffic through social media marketing:

1. Have the Best Content

Content is as important as visuals. Every piece of content given to your audience must be honest, clear, and meaningful. All content must be unique and relatable to your audience to capture their attention. 

Clickbait is also a tempting way to get your audience’s attention, but it’ll only work for a short period. Lying to your audience may lead to your reputation falling to the bottom.

2. Don’t Spam

Spamming your followers with too many posts will leave them annoyed. Check your analytics to determine when you should post to get the most engagement. Don’t repeat information and posts that you’ve already shared, it’ll look like you’ve run out of ideas.

3. Post More Visual Content

While there is no validity to the concept of visual and auditory learners, there’s no denying that visual content helps. Visual content creates a strong impression and leaves a lasting memory. Businesses who embrace visual content gain more in return, such as followers, likes, and shares.

4. Make Your Content Shareable

Your content is as good as invisible if what you post is not shareable. Make your content interesting enough for your followers to share with their friends and family. Focus on informative and entertaining content.

5. Know When Your Audience Is Most Active

Sharing your content not only depends on the time but also how frequently you post.

Each platform you use have their peak timing for sharing, so make a post ahead of time with tools like HootSuite or Buffer. You’ll have more chances to increase your visibility when you are consistent.

6. Watch Your Competition

Watching how your competition’s campaigns can give you ideas on what works and what doesn’t. It’s also a great way to track trends.

Try using the SWOT analysis on your competition to get more information on them. You can also find their unhappy customers and offer them yours.

7. Optimize Your Profile

The first thing your audience will want to see is your profile so use it to your advantage! It’s the perfect area to tell everyone what your business is all about and to also have a link to your website. With the right designer and copywriter, you can get your profile to stand out.

8. Always Engage With Your Audience

Social media makes it easier for you to answer questions and get feedback from your audience. Engaging with your audience shows that you care for their feedback and opinions. It’s also a great way to learn from your audience on what they want and need from your business.

9. Monitor Your Progress

Tracking your progress makes it more meaningful with what you do every day. You can see which posts work and it’s a great way to see if you’re reaching your monthly goal. It sets you to the right track when you spot that something is wrong.

10. Add a Call to Action and Incentives

When you put a call to action on your posts and website, it acts as a signpost to let your audience know what to do next. It lets your followers have a sense of urgency and to trigger it out of the fear of missing out. Phrases like “Click here” or “Read more from our site.”

Having incentives is also good to get people to your site and have a reason to buy from you. Try giving out discounts or giveaways once in a while.

Use Social Media For Your Marketing Strategy Now!

Use social media and avoid getting left behind by your competition. Get your brand out there!

Social media marketing is something that needs consistency and dedication, but you may not have enough time for that. Try hiring a social media marketing manager to handle it for you so you can concentrate on running your business. 

That’s where we shine. Don’t be afraid to contact us if you have any questions or if you want to get the most out of your social media marketing efforts!

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