Nonprofit Branding: For the Greater Good

9 Nov ‘20

In: Nonprofit Resources, / By: Ripe Media

There are around 1 million nonprofit organizations in the United States. 

The purpose of a nonprofit organization is generally to improve quality of life for others at a community, local, state, national, or even global level. These organizations are not dedicated to private or financial gain but to the advancement of public interest. Nonprofits gather funding from communities and families in order to accomplish their mission.

But how does a nonprofit become successful? 

Here we provide a few best practices for successful nonprofit branding.

If you want to learn about the best nonprofit branding best practices, then keep reading. 

Know Your Target Market

Every nonprofit has a target market. They serve a community of people. 

For a nonprofit to be more recognized by their brand, they need their followers to understand what they do. People need to recognize what certain nonprofits do so they can contribute to these nonprofits. 

For starters, you should know who you are helping in the community. Are you helping the homeless? Are you helping raise funds for education? 

You need to create a profile for your target market. This helps you figure out their age, where they live, and where their problems and interest are. 

When you figure out everything about your target market, you have a better idea of how to organize your nonprofit. You know what values you need. You know what your mission statement needs to be to attract your target market. 

Create a Story

Another part of creating a nonprofit brand is to have a compelling story. You need to have a story that’s part of your organization. 

Your brand is the story you tell people. It’s what feels like they are contributing to when they give money to a nonprofit. 

For example, if you had a nonprofit devoted to helping people during emergencies, like the American Red Cross, you would want to tell a story about how you help people. 

You want a story about how your organizations help people during disaster situations. You show how you are helping people with supplies, medical needs, and other forms of care. 

You should tell your story on social media and help build up your brand. That way, when people come across your organization and donate to it, they feel like they are a part of your story. They feel they are helping people during emergencies by donating to a nonprofit. 

Offer Something Different Than Other Nonprofits

If you want to distinguish yourself from other nonprofits, you need to distinguish yourself with your brand. 

You can distinguish yourself with a personal logo, your values, and your mission statement. This separates your organization from others who may be trying to accomplish similar goals. 

When you figure out how you are different from other nonprofits and organizations, your target market will help you more. They will see what you are trying to accomplish and help you accomplish it. 

Get Involved in the Community

While it’s a great idea to be a part of your online community, you also have to figure out how to reach people with in-person activities. 

They may involve volunteering to help around the community. You want to show people that you are doing more than talking about your values on social media. 

When you create in-person events, your supporters get to meet you and your team. They get to talk to you in-person and ask you questions. 

You should consider food and drink events, workshops, or some sort of events that involves helping the community like the elderly or cleaning up the community you live in. 

You can also have charity events, a walk or run event, and sports tournaments. It’s all a part of spreading awareness around your nonprofit’s brand. It helps tell your story more about what you are trying to accomplish. 

Be Personalized

Another key part of creating a unique brand for your nonprofit is to be personalized. You should have a personalized message that resonates with your target market. 

Don’t make your mission statement and your values generic or similar to other nonprofits. You want to stand out by being personal. 

For example, if your organization were to help out with education, giving students the resources they need to be successful, you should create a personal message around it. 

You should send a photo and a personal message to students who receive educational packages from your organization. This helps you stand out from other organizations. 

Branding Is Showing Exceptional Work

Lastly, if you want your supporters to remember your brand, you need to show exceptional work. You need to go the extra mile when it comes to crafting a unique message about your work. 

This is why you need a branding strategy. You need to figure out what your overall goals are and how you are going to achieve them. This is also why you need to plan events and not just assume people will support your cause. 

Now You Know Everything About Nonprofit Branding

Now you know everything about nonprofit branding and why it’s important. You know how it tells your story and why it’s important to identify your target market, your supporters. 

Ultimately, when it comes to creating a quality and unique nonprofit brand, you need to know what that means and what work is involved. This guide can help you reach your nonprofit goals and separate you from other organizations. Your nonprofit brand will resonate will people more than ever. 

If you want help with your nonprofit brand, you can contact us here.

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