The Common Types of Digital Marketing Explained

30 Apr ‘21

In: Marketing, / By: Ripe Admin

Almost 70% of businesses are struggling to generate website traffic and gather high-quality leads. Meanwhile, about 96% of the people who visit your website aren’t ready to buy. Another 80% of leads never translate into paying customers.

With the right types of digital marketing, you won’t have to struggle to convert customers. Instead, you can lead them through the buyer’s journey with ease. Consumers will learn more about what you can offer and how you can benefit their lives.

Once they see your unique value, they’ll choose your business above the rest.

Which kinds of digital marketing should you start using this year? Keep reading to find out! In this guide, we’ll review the different strategies you can use to set yourself up for success.

Give your business the boost it needs with these different digital strategies!

Search Engine Marketing

Search engine marketing (SEM) allows your website to appear on search engines like Google and Bing. You can use organic strategies like search engine optimization or paid strategies like digital ads.

SEM strategies include:

• Search engine optimization
• Pay-per-click
• Remarketing
• Display advertising
• Geotargeting
• Video ads

You can create ads in different formats, including:

• Call-only
• Text
• Videos
• Animations
• HTML-5

When someone clicks on one of your ads, they’ll reach a landing page on your website. You can either pay for each click or each impression.

With SEM, you can target consumers based on keywords and demographics. Precise targeting can help you control your spending. It can also ensure you reach high-quality leads.

Search Engine Optimization

Searching engine optimization (SEO) is an organic form of SEM.

Almost 70% of online experiences start on a search engine like Google. In fact, over 50% of all website traffic starts with a search. Only 0.78% of Google searchers look beyond the first page of a search, though.

If you’re not on the first page of a Google search, there’s a chance you’re not reaching customers.

With SEO, you can ensure your website content ranks higher on Google. Then, you can:

• Generate brand awareness and recognition
• Position yourself ahead of the competition
• Boost brand trust and loyalty
• Establish your credibility
• Become a thought leader in the industry
• Increase traffic to your website
• Generate leads and conversions
• Improve your ROI
• Rank higher for a range of search terms

Each time someone searches for your product or service, your website could appear. You’ll need to choose the right keywords to rank for, though. You’ll also need to create content with these target keywords in mind.

SEO can seem complex if you lack experience. For starters, Google’s search engine algorithm changes throughout the year. If you’re not up-to-date with the trends, your ranking could drop.

For example, businesses are now trying to appear for voice searches. Voice searches usually involve longer search queries. You can appear for these searches by learning more about what questions your customers are asking.

SEO is one of the most cost-effective digital marketing strategies you can use.

You can combine SEO with your content, email, and social media marketing strategy. You can also use influencer marketing to gain backlinks.

Backlinks are links that exist on other websites. These links will send readers to your website. Gaining links from high-authority websites will boost your ranking.

You can develop a strong SEO strategy by working with an experienced digital marketing agency.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a paid form of SEM.

With PPC ads, you’ll pay each time someone clicks on your ads. Then, they’ll reach a landing page on your website. You can use your landing page to drive sales and conversions.

You can target consumers based on keywords and demographics. PPC ads aren’t exclusive to Google, though. You can also create PPC campaigns on Instagram, Facebook, and other social media platforms.

It’s important to develop a strong PPC strategy before you get started. Otherwise, you could waste your budget. An experienced PPC advertising team can help optimize your campaigns for conversions.

That way, you can boost sales and strengthen your ROI.

Content Marketing

You can use content marketing to inform, engage, and excite your target audience.

It’s important to create unique, branded content for your website. Otherwise, your website might look stale and outdated. You can create different forms of content, including:

• Blog posts
• eBooks
• Videos
• Tutorials
• Lists
• Polls
• Quizzes

Augmented and virtual reality (AR and VR) are becoming more popular forms of content. Once you create your content, you can optimize it for SEO. Then, you can reach more people online and generate more website traffic.

Email Marketing

As you explore these different types of digital marketing, don’t neglect email marketing. Email marketing is a cost-effective digital strategy. You can use email marketing to remain top-of-mind with consumers.

To develop an email marketing campaign, you’ll need to add a lead magnet to your website. A lead magnet can include an eBook or coupon. Consumers will exchange their email for your exclusive content.

Then, you can create an email drip campaign and personalize your emails to connect with customers.

Social Media Marketing

Social media marketing is one of the most effective kinds of digital marketing you can use. It’s a great way to engage customers online.

You can use your content creation strategy to improve your social media marketing strategy. As people start engaging with your posts, make sure to comment back. Let people know you’re available to answer their questions.

Try different posts on social media, including Stories, which leverage the fear of missing out.

Influencer Marketing

Do your customers already trust an influencer online? Partner with an influencer to boost brand awareness and trust. You can create a buzz around your brand and draw in new customers.

Mobile Advertising

As you use these different types of digital marketing, make sure to stay mobile. More people are relying on their phones for information. You can create mobile TV, radio, and search ads to reach on-the-go customers.

Geofencing can help you reach customers, too. You can reach consumers based on their location to draw them to your store.

Give Business a Boost: The Top Types of Digital Marketing You Need

Want to give your business a boost this year? Give these different types of digital marketing a try. With a well-rounded digital marketing strategy, you can expand your reach and generate more leads!

As your visibility increases online, you can boost brand awareness and gather a loyal audience of customers.

Ready to develop a digital marketing strategy? We’re here to help.

Tell us about your project today to get started.

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