A Winning Strategy to Increase Web Traffic in 3 Months

28 May ‘18

In: Search Engine Optimization (SEO), Los Angeles, Marketing, Nonprofit Resources, / By: Chris Simental

To increase web traffic, you don’t have to spend forever. With the right SEO strategy, noticeable results can be achieved in just a few months. Set your website up for success and watch the impact unfold.

Overview of How to Increase Web Traffic in 3 Months

• Month 1: Research & Plan
  Audit your website to identify performance gaps, analyze competitors, and develop a strategy targeting your audience’s needs. Tools like Google Analytics or Ahrefs can guide you.
• Month 2: On-Site Optimization
  Enhance your website with faster load times, updated meta tags, keyword-rich content, and better user experience. Plan valuable, keyword-focused content.
• Month 3: Off-Site Optimization
  Build backlinks, engage on social media, and collaborate with influencers to boost your site’s authority and drive traffic.
• Ongoing Maintenance & Updates
  Regularly monitor your site’s performance, update content to keep it fresh, and adapt your strategy based on analytics insights. Stay consistent with link-building and engage your audience through updated blogs, social posts, and email campaigns to maintain growth.

The summary above offers a glimpse into the key steps for achieving long-term SEO growth to increase web traffic in 3 months. Dive into the details below to learn more.

MONTH 1: Onboarding, Site Review, Strategy Development

The first step in any successful SEO strategy to increase web traffic is to pause and take stock of the landscape. Think about who you’re trying to reach—your audience, their habits, their needs. Who else is vying for their attention? Knowing your competition is like understanding the other players in a game—it’s essential if you’re going to win.

Now, to make this transformation happen, you’ll need the tools of the trade. Start by ensuring you have access to your website’s back end and set up tools like Google Analytics and Google Search Console (formerly Webmaster Tools). These platforms are your digital observatories, giving you a clear view of how people interact with your site and how search engines see it.

With this foundation in place, you’re ready to build an SEO strategy that works for your unique goals. The road ahead isn’t just about optimization; it’s about understanding and adapting. It’s about making your website a beacon that stands out in a sea of competitors.

Month 1 Task List to Increase Web Traffic:

• Baseline SEO Audit and Report – Thoroughly audit and document existing rankings, link profile, internet presence, and social media. This baseline report will be used in our onboarding meeting and will be updated and sent to you on a monthly basis. The report will include:
  • Keyword Rankings
  • Popular Pages
  • Backlink Profile
  • Site Authority
  • Social Media Presence
• Website Audit – Conduct a thorough review of website to determine current site’s strengths and weaknesses and identify potential challenges.
• Client Onboarding Meeting/Call – During our kick-off meeting/call, we will:
  • Learn about company, competitors, customers, and target demographic.
  • Review the Baseline SEO Report and Website Audit
  • Discuss historical and present website SEO efforts.
  • Identify key metrics of success (traffic, conversions, etc.)
  • Set goals (traffic, primary conversions, secondary conversions)
  • Review proposal and note any updates.
  • Sign contract and collect first month’s payment.
• Information Exchange – Client to provide website access (i.e. FTP, WordPress login) and access to any existing web tool accounts (i.e. Google Analytics, Webmaster Tools)
• Keyword Research, Analysis, and Selection – Research keywords and related phrases to identify primary and secondary keywords.
• Develop Onsite SEO Strategy – Review Website Audit and create a comprehensive strategy to improve the site’s overall onsite SEO.
• Develop Landing Page Optimization Strategy – Analyze existing keyword target pages and create an optimization strategy that focuses on these pages.
• Develop Content Strategy – Create content strategy including release frequency, topics, resources, and writers.
• Develop Website Authority & Link Building Strategy – Evaluate current backlink profile and authority metrics to develop off-site SEO strategy including:
  • Citation Cleanup (Directories, Company Listings, Etc.)
  • Backlink Analysis and Cleanup
  • Link Building Strategy and Budget
• Develop Social Media Strategy (If Applicable) – Create a social media strategy to drive customer engagement and improve search engine authority.
• Create SEO Strategy Brief – Summarize all strategies into a single SEO Strategy Brief that will be updated and sent on a monthly basis.
  • Target Keywords and Landing Pages
  • Onsite SEO Strategy
  • Landing Page Optimization Strategy
  • Content Strategy/Schedule
  • Website Authority & Link Building Strategy

Month 1 Checklist:

Agency Deliverables:

☐ Baseline SEO and Key Metrics Report
☐ SEO Strategy Brief

Client Deliverables:

☐ Access to Website and Web tools
☐ Review and Sign Agreement

MONTH 2: Onsite Optimization

Now it’s time to roll up your sleeves and dive into the heart of your website. With the overarching SEO strategy mapped out, the focus shifts to optimizing the website itself. Think of this as fine-tuning an instrument so it plays in perfect harmony with search engines.

Start by reviewing every page of your site, from the homepage to the deepest landing page. Each one should align with the keywords and goals laid out in your strategy. The aim is to make every targeted keyword feel right at home in its place on hour site—relevant, natural, and seamlessly integrated.

Think of it as more than simply sprinkling keywords. It’s about creating a digital environment where your audience finds exactly what they’re looking for while search engines recognize your site as the perfect match. Done right, this stage transforms your website into a powerful, optimized platform that connects through your strategy to create tangible results.

Month 2 Task List to Increase Web Traffic:

• Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.
• Implement Overall Onsite SEO Strategy – Implement overall onsite SEO strategy as outlined in the SEO Strategy Brief.
• Implement Landing Page Optimization Strategy – Create and/or optimize landing pages to focus on target keyword phrases.
• Prepare to Implement Content Strategy – Onboard writers and submit topics for professionally written, keyword targeted blog/site content.
• Implement Website Authority & Link Building Strategy – Create foundation links using techniques outlined in the Website Authority & Link Building Strategy and make any necessary onsite changes to support offsite optimization and link building.
• Review Social Media Strategy (If applicable) – Review Social Media Strategy and make any necessary onsite changes to support these efforts such as default page titles, descriptions, and graphics.
• Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Month 2 Checklist to Increase Web Traffic:

Agency Deliverables:

☐ Updated Monthly SEO and Key Metrics Report
☐ Checklist of Completed items
☐ Updated SEO Strategy Brief
☐ Additional Recommendations

Client Deliverables:

☐ Review Checklist and Recommendations

MONTH 3: Off-Site Optimization

With your website fine-tuned and ready to shine, it’s time to expand your focus beyond your own digital walls. This phase is about amplifying your presence across the broader internet and ensuring search engines know exactly where to find your updated, optimized content.

Begin by revisiting your online footprint—every place your business exists beyond your website. Think directories, social media, and third-party listings. Update them with the most current information, reflecting the changes you’ve made. Consistency is key here; search engines love a clear and unified message.

Next, it’s time to send a signal to the search engines, inviting them to re-crawl and index your freshly optimized pages. This ensures your updates start working their way into search results, helping your site become more discoverable and authoritative, all of which helps to increase web traffic.

Off-site optimization is the bridge between your website and the digital world at large, connecting you to the audience you’re working so hard to reach. Make it strong, and the results will follow.

Month 3 Task List to Increase Web Traffic:

• Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.
• Review Onsite SEO – Review onsite SEO and make necessary adjustments.
• Review Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
• Implement Content Strategy – Begin adding fresh content, according to the schedule defined in the Content Strategy.
• Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.
• Implement Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.
• Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Month 3 Checklist to Increase Web Traffic:

Agency Deliverables:

☐ Updated Monthly SEO and Key Metrics Report
☐ Checklist of Completed items
☐ Updated SEO Strategy Brief
☐ Additional Recommendations

Client Deliverables:

☐ Review Checklist and Recommendations

ONGOING: Monthly SEO Maintenance and Updates

The first three months established a solid foundation, building the website’s authority with search engines. Maintaining this momentum to increase web traffic requires consistent effort and attention.

Posting and promoting fresh, high-quality content on a regular basis keeps the site active and relevant, signaling to search engines that it remains a valuable resource. Simultaneously, ongoing monitoring and adjustments evolve the strategy to meet changing trends and algorithms.

Consistent analysis of performance, refinement of keywords, and strategic updates allow the site to grow and adapt, staying competitive and visible. This continuous process ensures lasting results and sustained success.

Ongoing Monthly Task List to Increase Web Traffic:

• Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.
• Monitor and Fine-Tune Onsite SEO – Review onsite SEO and make necessary adjustments.
• Continue Executing Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
• Continue Executing Content Strategy – Add fresh content, according to the schedule defined in the Content Strategy.
• Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.
• Continue Executing Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.
• Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Ongoing Monthly Checklist:

Agency Deliverables:

☐ Updated Monthly SEO and Key Metrics Report
☐ Checklist of Completed items
☐ Updated SEO Strategy Brief
☐ Additional Recommendations

Client Deliverables:

☐ Review Checklist and Recommendations

Conclusion: Your Path to Sustainable Growth

Implementing a comprehensive strategy to increase web traffic isn’t just about quick wins—it’s about building a sustainable foundation for long-term growth. By focusing on the key elements we’ve outlined—technical SEO optimization, content quality enhancement, strategic backlinking, and social media amplification—you’re setting yourself up for success that extends well beyond the initial three-month period.

Remember that patience and consistency are crucial components of any successful digital marketing effort. While you may see some immediate improvements, the most significant results will emerge as these strategies compound over time. The beauty of this approach is that each element reinforces the others, creating a powerful ecosystem designed to increase web traffic organically and sustainably.

As you implement these strategies, don’t forget the importance of regular analysis and adjustment. Use the metrics and KPIs we discussed to evaluate what’s working and what needs refinement. Digital marketing is never a “set it and forget it” endeavor—it requires ongoing attention and optimization.

Take action today. Your competitors aren’t standing still, and neither should you. With the right strategy and commitment to excellence, you’ll be well-positioned to transform your online presence and achieve the traffic goals you’ve set for your business.

Are you ready to put this winning strategy to work? Your three-month journey to increased web traffic begins now.

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