Xemelgo, Inc.
Strategic Positioning
Xemelgo is a software company that creates supply side mobile apps for manufacturing companies across the U.S. They’ve developed award-winning, standout products and have an excellent reputation within the industry. They hired RIPE to evolve their brand positioning and to bring it up to the level of success they’re having as a company.
We had a seamlessly collaborative and strategic connection with the Xemelgo founders. As true entrepreneurs, they produce solutions that address operational problems that they themselves have encountered in both their personal and professional lives. Together, we created a brand identity, messaging, and new positioning that was authentic to Xemelgo and set them up for years to come.
LAUNCH
“Oftentimes business leaders are so busy with running the day-to-day, that it's difficult to look at the big picture and determine what you should say and how you should say it. Investing in the upfront Discovery, Research, Creative, and Strategy work is critical – the more productive it is, the better the end product. RIPE skillfully guides clients through a purposeful decision-making process that brings everyone's best thinking to the table.”
- HEATHER RICHMAN, CO-FOUNDER/CREATIVE DIRECTOR, RIPE -
THE RIPE STUFF
Our Services
- Account Management
- Discovery/Research
- Creative Direction & Visual Design
- Logo Design & Brand Book
- Brand Strategy Workshops
- User Experience Design
- Copywriting & Messaging
- Responsive Web Design (RWD)
- Front-End Development
- WordPress CMS & Back-End Customization