LA Mart
Marketing Overhaul
The iconic LA Mart, a gift and home marketplace in Downtown Los Angeles since 1958, was confronting a challenging period marked by misconceptions and declining foot traffic. Perceptions that LA Mart had been dismantled or sold for parts, combined with fierce competition from other wholesale marketplaces was hindering growth. RIPE was hired to revitalize LA Mart’s brand awareness and reverse its dwindling market presence with a targeted, localized marketing strategy.
RIPE aimed to correct misconceptions, increase traffic, and reestablish LA Mart as a top destination for gift and home products. Here’s the ripeness!
VIEW SITE
THE RIPE STUFF
Our Solution
RIPE Media orchestrated a comprehensive marketing overhaul that included:
- Brand Session Workshops: Engaging activities such as the “Crazy Ones” exercise helped redefine LA Mart’s brand traits as friendly, kinetic, and the quintessential regional resource for gift and home products.
- Brand Voice and Positioning: Establishing a brand voice that was inviting, knowledgeable, and culturally savvy, RIPE crafted a new positioning statement that emphasized LA Mart’s unique value in allowing buyers to physically interact with products—a crucial differentiator from online alternatives.
- Digital and Physical Relaunch Strategies: Strategic enhancements to the digital presence included a refined content strategy that mirrored successful tactics from markets like Dallas and Las Vegas, focusing on usability and buyer engagement through platforms like MailChimp after migrating from Constant Contact.
- Tenant and Community Engagement: RIPE implemented plans to involve showroom tenants and local buyers more deeply in the brand’s evolution, addressing concerns and fostering a community-focused environment.
“I am impressed with RIPE's work ethic and the methodology they use in their projects. One unique thing is the humor they bring to each project. They make working with them fun and relaxing, which is excellent for those without a marketing background.”
- NORA WADE-SCHULTZ, LEASING MANAGER -
THE RIPE STUFF
Our Results
The revitalization efforts led to significant improvements in LA Mart’s market position:
- Increased Traffic: Both the website and physical showroom saw increased visits, with successful markets drawing larger crowds.
- Community Engagement: Enhanced communication strategies improved relationships with tenants and reinvigorated community ties, helping to dispel lingering misconceptions about the Mart.
- Lead Generation: A revamped leads strategy resulted in a more robust pipeline of qualified leads, essential for sustaining long-term growth.
The LA Mart Marketing Overhaul, spearheaded by RIPE Media, not only revitalized a fading icon but also repositioned it as a vibrant hub for gift and home products on the West Coast. Through strategic brand redefinition, community engagement, and targeted marketing initiatives, LA Mart has reestablished itself as a thriving market place, demonstrating the power of collaborative innovation and strategic rebranding.
THE RIPE STUFF
Our Services
Ripe enjoys an ongoing partnership with LA Mart and provided/provides the below services:
- Copywriting
- Creative Ideation
- Visual Design
- Email Templates
- IA/UX
- Digital Marketing Strategy
- Digital Marketing Campaigns
- Social Media Strategy
- Social Media Graphics
- Technical Consulting
- Website Design, Development & Maintenance