THE SANTA BARBARA FOUNDATION

Rebrand & Rebirth

After nine decades of service, The Santa Barbara Foundation hired Ripe to reposition the organization and to create an authentic voice that tells their story, drives their social mission and solidifies their reputation as thought leaders in philanthropy.

We began by gathering qualitative data via interviews, creative exercises, focus groups and benchmarking to develop internal consensus around their purpose and vision. After establishing an insights-based brand strategy, Ripe utilized Design Thinking techniques to create communication pieces that expresses their new position. The result is a fresh nonprofit brand that brings more supporters to their table and improves the foundation’s capacity to serve the needs of their uniquely diverse community.

LAUNCH

The Brand Effect & Social Change

In our work with nonprofits, like The Santa Barbara Foundation, our goal is to meet our clients where they’re at in their outreach efforts and take them to the next level.

Work with us to increase your internal Confidence, achieve external Clarity and be perceived with Credibility. This is Ripe’s C3Q or Three C’s Quotient of achieving game changing brand competency. With each touch point supporters will understand your commitment and will believe in your ability to affect social change.

The Santa Barbara Foundation’s website won an award from the 2018 Hermes Creative Competition. There were over 6,000 entries worldwide and our site won a Gold in the Nonprofit category. This recognition honors the messengers and creators of emerging media. GO RIPE!