PATHWAYS LA
A Joyful Redesign
Pathways LA delivers critical early childcare services for Los Angeles’ most marginalized communities. The organization had limited brand experience, but RIPE was determined to infuse the brand identity with their unique story. The project’s top objective was to convert their web presence into a valuable marketing and fundraising tool that raises awareness and increases program capacity.
This redesign was the first manifestation of their rebranding and new messaging initiative. RIPE brought their vision to life in a way that energized the staff and has brought in significantly more traffic. We continue to work with Pathways LA to keep the site fresh and to support them with all their marketing needs.
LAUNCH
“This project was such a joy to work on and the positive vibes just shine out from the design. In close collaboration with the Pathway LA's team, we learned about the community they serve and the very real impact they're having in people's lives. The story was always there. RIPE just found the most compelling way to tell it.”
- HEATHER RICHMAN, CO-FOUNDER/CREATIVE DIRECTOR, RIPE -
THE RIPE STUFF
Our Services
- Account Management
- Art Direction
- Consulting
- Animated Explainer Videos
- User Experience Design
- Visual Design
- Responsive Web Design (RWD)
- Front-End Development
- Bloomerang/Kindful Integration
- Back-End Development